Master Data Management Quotes by Analysts
Industry Analysts hold strong opinions on the value and role of Master Data Management. Learn their thoughts and recommendations in this section.
"MDM's time has come. For years, enterprises have been product-driven businesses. Now, the shift is under way to become more customer-centric, and that's going to require MDM. "
MDM's Monumental Momentum
Ranjay Gulati, Distinguished Professor of Strategy and Organizations, The Kellogg School of Management at Northwestern University
"The prime reason for MDM's emerging popularity, and the principal failure of data quality strategies and solutions to date, has been the development and deployment of enterprise applications that have remained siloed. Enterprise applications -- whether it's ERP, CRM, or SCM -- they've all become silos of information within the enterprise. As a result, the data has been duplicated over and over again."
MDM's Monumental Momentum
Andrew White, Gartner
"CRM is a subspecies of master data management (MDM). You can't have much confidence in customer data if it hasn't been cleansed, consolidated, and controlled in your company's official recordkeeping system. Customer data is almost never used in isolation from other business records. Rather, customer information is often linked, commingled, and cross-referenced to many other types of business data, such as product profiles, account and billing information, and supply chain and inventory data. This raises the real possibility that data quality (DQ) problems in other data sets will essentially contaminate your official customer records by association, muddying the single version of truth that you rely on for CRM."
Serving Many Masters
James Kobielus, Forrester Research
