February 4, 2012

Master Data Management Benefits

Explore the benefits users and organizations realize through the adoption and implementation of MDM. Includes business impact, organizational benefits, application development results and much more.



Person Record Management System and PIN Re-engineering
Four benefits of the US Department of Education's Person Data Management program:
1) Improve data quality for person data throughout the Student Aid Lifecycle.
2) Enable increased tracking and reporting capabilities for program integrity and program oversight.
3) Enable the Integrated Student View, Single Sign On, and additional streamlining initiatives.
4) Provide infrastructure to allow for elimination of use of SSN as key identifier in Federal Student Aid systems. (See slide 65 of this Resource)
Keith Wilson, US Department of Education

Master Data Management
"An MDM layer enables companies to realize internal efficiencies by reducing the cost and complexity of processes that use master data (through fewer code clashes, less data duplication, better control over business processes, and so on). It reduces manual translation and analysis to improve repeatability and speed to insight. An MDM layer improves the ability to share, consolidate, and analyze business information quickly, both globally and regionally. And it makes it possible to rapidly assemble new, composite applications (software that combines the elements of a business activity in a coordinated application and user interface) out of accurate master information and reusable business processes. Other MDM benefits include increased revenue (for example, from providing more accurate and comprehensive information to the right customers at point of sale) and regulatory compliance."
Daniel Druker and Robert Rich, IBM Database Magazine

Implementing Enterprise Information Programs with MDM-CDI & SOA
2 slides dedicated to MDM business drivers (functional examples) and industry-specific examples of how MDM adds value. See slides 8 & 9. From the presentation: "Business Development, Sales & Marketing [MDM] Drivers: Cross sell/up sell to existing customers, Effectiveness of marketing campaigns, Recurring revenue from existing customers, Retain 'good' customers by reducing attrition rates, Recognize 'bad' customers." and "MDM is adding value when you check in and earn points at Choice Hotels International."
Larry Dubov, Initiate Systems

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